A website built to earn the call. And prove what happened next.
We build the site, we track every call, we text back the ones you miss, and at the end of every month we send you a report showing exactly what came in. Including the quiet months.
You are not losing jobs because your site is ugly.
You are losing them because a homeowner with a leak found you on a phone, could not tap your number, waited nine seconds for a page to load, and called the next guy. And you have no idea it happened.
The phone is the whole business
Nobody browses for a roofer. They search because something is broken, right now, and they call the first credible result. A contact form is not the conversion event. The call is.
Missed calls are invisible losses
You are on a roof, under a house, or driving. The call goes to voicemail. Most people do not leave one. They just call the next name on the list, and you never find out that job existed.
Nobody shows you the number
Most web companies send an invoice and a dashboard full of impressions and sessions. None of that tells you whether the phone rang. So you cannot tell if you are wasting money, and eventually you assume you are.
Four things, in one monthly fee.
Build
A fast, mobile-first site with one job: get a homeowner to tap your number. Your real services, your real towns, your real photos. No template with the city swapped out.
Measure
A dedicated tracked number that forwards straight to your line. Every call logged: when it came, how long it lasted, whether it was answered.
Recover
When a call goes unanswered, we text them back within 30 seconds, automatically, from your number. A caller who would have moved on gets a second chance to reach you, and you see every one of them on the report.
Improve
Every month we change something based on what the numbers said, and we tell you what we changed and why. The site is tended, not just hosted.
Missed-call text-back.
The single most valuable thing we do, and it has nothing to do with web design.
When somebody calls your tracked number and nobody picks up, the system sends them a text within 30 seconds, from the number they just called:
"Hi, this is Ridgeline Roofing. Sorry we missed your call, we're probably on a job. What do you need help with? We'll get right back to you."
Some reply. Some of those become jobs. Every one of them shows up on your monthly report as a recovered call, so you can judge for yourself what it is worth rather than taking our word for it.
Included on every plan. Not an add-on.
One job pays for the year.
These are national averages for what your customers actually pay. Put your own number in and the argument gets easier, not harder.
At a $9,607 average ticket, one extra closed job is worth about 32 times the monthly fee — and even at a 30% gross margin it still covers roughly ten months of Ring. That is the entire financial case. We are not asking you to believe a projection — we are asking whether one more job a year is worth finding out about.
Ticket averages: Angi, 2026 (US averages for roof replacement, full HVAC system replacement and AC replacement). Ranges vary widely by scope, region, materials and season. Your own numbers are the ones that matter and we will use them on the call rather than these.
The short list of things
we say no to.
Most of what makes an agency untrustworthy is a list of small conveniences it granted itself. Here is ours, in reverse.
We do not own your domain
You register it, in your name, in your account, with your card. We get delegated access to manage the technical settings. If you leave, you change one password and we are gone. There is no version of this where we hold the keys.
We do not own your Google listing
You stay the owner. We are a manager. Google requires this and we would do it anyway. On your request we are fully off your profile within seven business days.
We do not guarantee results
Nobody controls how many people need a roof in your town this month, what your competitors do, what your reviews say, or whether somebody answers the phone. Any vendor who guarantees you rankings or calls is either lying or does not understand their own product.
We do not lock you in
Month to month. Thirty days' notice. No exit fee. Full export of your content. We would rather earn month thirteen than trap you into it.
We do not record calls by default
Standard setup logs the call — time, duration, answered or missed — and no audio. Recording is an opt-in you sign for separately, with a spoken disclosure on every call. Your choice, not our convenience.
We do not fake proof
No invented reviews, no borrowed logos, no metrics without a date and a method attached, no case study published without written permission. If a month was quiet, the report says the month was quiet.
Four plans. Every one includes a tracked number and a report.
Nobody buys just a website from us. Even the cheapest plan measures what it produced.
First real web presence. Credible, findable, measured.
- Templated trade site, built on your facts
- Hosting, SSL, backups, monitoring
- 1 tracked number (call log, no recording)
- Missed-call text-back
- Automated monthly report
- Google Business Profile setup & cleanup
- No monthly improvement work
- 3 business day support
The core offer. You want the phone to ring, and proof that it did.
- Custom-built site, up to 8 pages
- Everything in Signal
- Call recording available (opt-in)
- Speed-to-lead text on form fills
- Report reviewed by a human, with notes
- 60 minutes of improvement work monthly
- GBP monitoring + 1 post per month
- Review request workflow set up
- 1 business day support
You have seen it work and now you want the whole service area.
- Custom site, up to 14 pages
- Everything in Ring
- 3 tracked numbers
- 3 hours of improvement work monthly
- Quarterly service-area page release
- Seasonal campaign pages
- Competitor watch
- 2 locations included
- Quarterly strategy call · same-day support
Multiple locations or multiple trucks. You want a partner, not a vendor.
- Multi-location build
- Everything in Territory
- 5 tracked numbers
- 6 hours of improvement work monthly
- Monthly campaign pages
- Review response drafting
- 3 locations included (+$179/mo each after)
- Monthly strategy call
- Same-day support + a direct line
See your business,
built properly.
Tell us the trade and the town. We will send back a scorecard on what your current setup is doing wrong, and if it is a fit, a working preview of the replacement. If it is not useful, stop there.